Matomo
CHALLENGE
Analytics should not come at the expense of privacy
As organisations become increasingly data-driven, understanding customer behaviour and measuring digital performance has never been more important. Yet many face growing concerns around privacy, compliance and dependency on third-party platforms. Traditional analytics solutions can limit control over data, making it difficult to balance insights with regulatory requirements and user trust.
At the same time, fragmented reporting and limited visibility into customer journeys can make it harder to understand what drives engagement and business outcomes. Redpill Linpro helps address these challenges with Matomo, providing a privacy-focused analytics platform that delivers actionable insights without compromising control over sensitive information.
Built on open source principles and available as a cloud or self-hosted solution, Matomo enables organisations to maintain ownership of their analytics data, reduce dependency on external ecosystems and adapt to evolving privacy and compliance requirements.
SOLUTION
Understanding digital experiences while maintaining control
Modern analytics is about more than page views and conversions. Organisations need accurate insights into customer journeys, campaigns and digital experiences while respecting user privacy and maintaining trust. Matomo provides comprehensive web and app analytics, heatmaps, session recordings and campaign tracking through a single platform.
Available as both a cloud and self-hosted solution, Matomo gives the flexibility to decide where their data resides and how it is managed. Built around open technologies and privacy-first principles, Matomo helps create sustainable analytics practices without sacrificing visibility or business insights.
About Redpill Linpro
Redpill Linpro is the leading provider of Open Source services and solutions in the Nordics.
With around 300 specialists across Sweden, Norway and Denmark, we help organisations build, integrate and operate secure and sustainable digital solutions across cloud, integration, data and open source technologies.
HOW REDPILL LINPRO CAN HELP
Redpill Linpro helps implement, customise and operate Matomo solutions tailored to their business requirements. From migration and integrations to dashboards, reporting and long-term support, our experts ensure organisations can gain valuable insights while maintaining control over their data.
Take control of your analytics data
Implement Matomo in an environment that gives you greater control over where and how your analytics data is handled.
Turn data into useful insights
Build dashboards, reports and integrations that make analytics easier to understand and use across the organisation.
Move from existing analytics platforms
Plan and manage the migration to Matomo while maintaining the tracking, integrations and insights your organisation relies on.
FREQUENTLY ASKED QUESTIONS
Many organisations struggle to balance analytics with growing privacy expectations and regulatory requirements. Matomo provides detailed insights into user behaviour while giving organisations greater control over how data is collected, stored and managed.
Yes. Matomo provides many of the analytics capabilities organisations rely on while giving them greater control over how data is collected, stored and managed. Available as both a cloud and self-hosted solution, Matomo helps organisations balance business insights with privacy, compliance and long-term flexibility.
Disconnected reporting often makes it difficult to understand which channels and activities drive results. Matomo combines web analytics, campaign tracking, heatmaps and session recordings to provide a more complete picture of digital experiences.
Privacy regulations and increasing expectations around transparency can create uncertainty around analytics. Matomo helps organisations establish privacy-focused measurement practices that support both compliance requirements and business insights.
An analytics tool that protects your data and your customers’ privacy
Talk to us about Matomo and why it is a great tool for ensuring privacy and GDPR compliance.
Tony Nicolaides
Key Account Manager